by
Brian Madden
I've just launched a podcast / Internet radio show called "Brian Madden Live." (www.brianmadden.com/live) It's a technical show about Citrix and server-based computing technologies where I'll interview experts in the industry to find out how different products work.
In keeping with our logo scheme, we've developed a logo for the show which you'll hopefully see a lot of in the next few years:

I've added this logo to our logo download page at www.brianmadden.com/logos
What's the show about?
Brian Madden Live is geared for technical people. Sometimes I find it's easier to understand technology when hearing someone talk about it. The idea is that I'll find the technical experts in the field to explain key technologies.
For example, our first show (available now) is about the virtual memory optimization technology that Citrix licensed from RTO Software and built into Presentation Server 4.0. Even though this technology has been around (in the form of RTO TScale) for about five years, a lot of people don't really know how it works (other than it does "something" to make applications take less memory).
So for the show, I have an interview with Kevin Goodman, the inventor and architect of this technology. Kevin explains the gory details of exactly how this stuff works, and after listening to him you can impress your colleagues with your in-depth knowledge of the technology!
Of course that's just Show #1. I have dozens of guests lined up to talk on future shows. (Do you have an idea for a show? Do you want to be a guest? Send me an email.)
We'll take the show on the road too. Expect to hear different shows from various industry events. (Live from BriForum, Live from PubForum, etc.) We'll also put together industry round-table shows and other interesting technical conversations.
The key theme is that like everything we do, these shows will be very technical and 100% independent.
What is a podcast?
A podcast is just a fancy name for a new way to download MP3 audio files from a website. Instead of doing things the "old" way (where you visit the site and download an MP3 file), a podcast means that you load some podcast client software onto your computer. (There are dozens of these--(iTunes, iPodder, etc.). This software then accesses a special RSS feed on a website to see if there is any new content. If there is, the software automatically downloads the new MP3 file specified in the RSS feed.
The idea here is that you can wake up in the morning and have the latest MP3 content sitting on your computer or MP3 player waiting for you.
My Podcast RSS feed is http://www.brianmadden.com/live/rss.xml. That's different than my main sitewide feed at http://www.brianmadden.com/rss.
Of course You don't need to use the Podcast / RSS feed if you don't want to. You can always just click the link to the MP3 file when each new show is published and stream it or download it the old fashioned way. You can burn the shows onto a CD or put them on your MP3 player to listen to them during your commute.
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