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This thing is "App Delivery Expo," not "iForum"

Written on Oct 22 2007
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9,351 views, 1 comment


by Brian Madden

One thing I noticed after the first half-day of meetings is that Citrix folks are very intentionally calling this event "App Delivery Expo." In fact I haven't yet heard anyone use the word "iForum." As we all know, Citrix is trying to evolve how this event is viewed by the industry, and the name change is certainly part of that.

It is kind of funny to hear the Citrix employees speak like this. "App Delivery Expo" doesn't roll of their tongues yet... We hear things like "tomorrow at the...um.. App.. delivery expo, you'll hear..."



Comments

Guest wrote iForum Again
on 10-24-2007 10:09 AM
Except that Mark Templeton used iForum duing the Tuesday Keynot and never used App Delivery Expo that I heard. Wonder if that means the new name was renamed.

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