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What if VMware bought Citrix? Would Microsoft care?

Written on Sep 24 2008 3,443 views, 69 comments


by Brian Madden

There's been a lot of talk over the past year or so about someone buying Citrix, with rumors ranging from Cisco to IBM to HP to Oracle. And then of course there's the [now] decades old rumor that Microsoft might buy Citrix. Douglas Brown and Jeff Pitsch have both written about this recently, with their consensus being that while there's no real reason for Microsoft to buy Citrix, if another competitor tried to buy Citrix, Microsoft might step in to buy them defensively.

This is what I thought for a long time as well, and in fact this is what I told a lot of people at VMworld last week when I was asked about Microsoft buying Citrix. But now, I'm not so sure. I'm not sure that Microsoft needs to buy Citrix--even defensively.

The main reason is I don't think Microsoft would care. What does Microsoft need Citrix for today? Microsoft would still get their TSCAL and VECD licensing revenue no matter who owned Citrix. (After all, Windows isn't going away anytime soon .) And now that Microsoft has Hyper-V and SCVMM, they don't need Citrix as much on that front too. And don't forget that Microsoft has been making a lot of their own acquisitions in the last few years, like Softricity, Calista, and Kidaro.

So I think Microsoft would be fine no matter who (if anyone) buys Citrix.

VMware + Citrix?

At the suggestion of VMware buying Citrix (or the two companies merging or whatever), most peoples' first thoughts are, "That is crazy and you are an idiot for suggesting it." But just think about it for a minute before dismissing it. VMware and Microsoft are huge competitors. Citrix and Microsoft are more and more becoming competitors. What if VMware and Citrix teamed up to become THE platform for VDI+? They could become the "new Citrix." (I mean "new Citrix" in the context of how Citrix's relationship has been to Microsoft over the past decade... This partnership is what VMwareCitrix could create.)

Think about their products. VMwareCitrix could (would?) absolutely dominate the space. You take the crazy fragmented market now of VMware, Citrix, Microsoft, Quest, Symantec, Ericom, Leostream, and about 50 other companies you never heard of, and you get THE force in the industry. VMwareCitrix could combine Citrix Provisioning Server (fka "Ardence") with VMware ESX with Citrix's connection broker with VMware's offline VM capability and vClient with Citrix's connection devices with VMware's vCenter with Citrix's ICA protocol.

I'd buy into that product!

What about Citrix's XenSource purchase and XenServer? I still think Xen is dead in the long term and that people will go to KVM, especially now that Red Hat owns Qumranet.

Of course Simon Crosby would probably be out, because he's been pretty harsh on VMware for the past year. Then again, VMware has a few openings in the R&D and product management departments, and they could probably use another chief scientist, so maybe there are some good opportunities for Simon?

But VMwareCitrix. Think about it. I can think of worse things, you know? Each of these companies has half a solution today, and they're each working on getting the whole solution. But long term, they're both going to be creamed by Microsoft since Microsoft has a monopoly on the desktop OS, so why not combine now on your own terms instead of in a fire sale way in three years.

How much would Citrix cost? Where would VMware get the money?

I don't know and I don't know--that's not my department. But Citrix was up 5% yesterday at 4x the normal call volume. ;)



Comments

Guest wrote visiting this site, I was hoping for more technical info
on 09-25-2008 4:33 AM

not gossip, inuendo, what ifs, how much, etc

very disappointed

Guest wrote Agreed
on 09-25-2008 4:43 AM

Brian I am a fan of your but were you drunk writing this?. This article is very disappointing too much of what the other guest said" not gossip, inuendo, what ifs, how much, etc"

Guest wrote yeah Brian
on 09-25-2008 5:06 AM
What were you thinking whilst writing this!? i thought this was a technical website not a sales/rumor starting one. the shamee
Michael Keen wrote Re: visiting this site, I was hoping for more technical info
on 09-25-2008 6:26 AM

Don't you still find technical info here?  I know that I do and so do many others.  I don't write technical stuff for this site, because I told Brian and Gabe that they pretty much had this covered.  So does that mean that you don't read what I write on how to get your projects funded or how to get your agenda pushed through your companies, or my take on what is going on in the industry?  I won't be crushed if you say no, so be honest.

You all certainly have rights to your own opinions and I will be the first to fight for those rights, but what is wrong with looking forward and actually getting our industry to think about "what might happen if".  We are all very passionate about this technology and potential shifts in the landscape affect us all.  Folks, we have to look up from our monitors once in a while and actually pay attention to what is going on. I still (believe it or not) look to this site for great forums and reviews from Brian, Gabe, Tim, Ruben, etc, but I also look for what these guys have to say as thought leaders in this industry.  

I'm not going to speak for Brian as he is more than capable of defending his posts by himself, but as someone who doesn't write technical content, I'm shocked at your response to a post that actually makes sense, albeit with a lot of questions as to how that might work and what it would do to your jobs.  I can tell you that when I sit with Brian and others in this industry and talk about this it is some of the best conversations that I have.

What I'm saying is give Brian a break, there is still a TON of technical content on this site and if you don't see that, well then you're blind.  There is nothing wrong with taking a "big picture" look and sharing thoughts about what is going on now and what might happen in the future.  You do know that this is still a blog and a forum to put your thoughts and opinions up.  Citrix does the same thing on their site, VMware does the same thing on theirs, what is wrong with Brian doing it? If you don't like what is there, reply and give your opinion and thoughts like you did here.  This is what sparks conversation and we are all better for having more of those.

Cheers guys

Michael

Guest wrote Microtrixware
on 09-25-2008 6:45 AM

Kudos Brian for actually executing something on this site as a blog rather than a technical knowledge source. Your opinions are sought after (whether appreciated or not ;-) ), and emotional content always drives visitors.

Your friendly neighborhood Microtrixware analyst.

Well done!

Guest wrote RE:
on 09-25-2008 6:51 AM

But where would VMware get $8 billion to pay for Citrix? Do you think Citrix shareholders would accept Vmware's stock, knowing that Vmware's future is so uncertain?


Guest wrote Process Coordinator
on 09-25-2008 7:09 AM

Been a fan for years, good site, good article. I know it's a great what if BUT what if. I'm not a M$ basher but this would certainly start to make them think about the monopoly they have. We use Vmware on ESX, Citrix on Micosoft  on ± 2000 servers (not counting AIX, zOS and our mainframes) and must say M$ has failed to impress me for a couple of years now (not counting the Marketing division) but a Vmwix (got excited there) would raise eybrows.

 

Herman

Guest wrote Turn off guest posts
on 09-25-2008 7:25 AM
The quicker you guys turn off the guest functionality the better.  I wouldn't take half of these comments seriously when it comes to bashing the content of this site.

I have seen BM and DB get so much flak recently for essentially giving away free knowledge, vision and interesting / controversial opinions.

It is obvious that popularity comes at a price, and the above article is incredibly relevant to the community and so are the discussion threads, so grow some balls and discuss with some transparency.

Keep up the good work.

Lee
Herman Beuvink wrote Re: Turn off guest posts
on 09-25-2008 7:48 AM
No problems
Shawn Bass wrote The amazing part is...
on 09-25-2008 9:04 AM
CTXS stock is up on rumors of being acquired.  Often times, I wonder if people start this crap just to get a speculative boost on their shares.  I know Brian doesn't own CTXS stock, so I know it's not him doing it, but other people out there.  I just don't know.  As far as VMware acquiring Citrix, I just don't see it.  With VMware having a market cap of only a few billion more than Citrix and with VMware stock plumetting recently due to missing earnings, etc. I can't imagine them saying "Hey let's scrape up 8 billion and buy Citrix".  There's no doubt they need a better remoting protocol, and it seems (at least from VMworld) they believe they've found it in Teradici.  So apparently VMware has joined the crowd of out of touch companies that think that VDI over the WAN is niche. *sigh*
Tony wrote Lighten up
on 09-25-2008 9:14 AM

First...lighten up, its a blog - Brian's entitled to write whatever he wants and there is oodles of technical info on the site.

Second...It does kind of make sense...there has been a lot of turnover with senior VMWare executives.  VMWare buys Citrix for there senior management to help develop and grow the business?  I think Citrix has done a really good job at that in the last 3 years with their acquisions of companies for Xen, NetScaler, WANScaler, etc....Could work, it will be interesting to see!

Guest wrote This is a *blog*
on 09-25-2008 9:32 AM
As others have noted, this is a blog, not strictly a technical encyclopedia.  Brian is just thinking out loud and I appreciate that.  I'll never get that from Citrix, VMware, or Microsoft at their website.  The question is: would Microsoft stop sharing information that had previously been shared with Citrix.  Is Microsoft eager to get Citrix out of the picture?
Guest wrote What Next...
on 09-25-2008 10:13 AM
Maybe Brian can write a blog titled "What If Monkey's Fell Out My Ass".  It would have the same relevant content.
Guest wrote DM
on 09-25-2008 10:34 AM

I saw Simon Crosby speak in Denver yesterday.  I dont get the impression Xen is going away. What I cant figure out is the relationship with Microsoft.  According to Microsoft and Citrix they are going to pump each others products.   Short term I understand this, but when Hyper-V is fully functional I do not get the relationship at all.  

I believe you will see huge marketing this year pushing Xen and Hyper-V.  The tag line will be why pay so much for VMware.  Microsoft was specifically communicating wait and save your money, Vmware is not a long term investment.

My 2cents is that both Citrix Xen and Microsoft need to prove there products if they want a bigger share of the pie.  I dont run VMware for all the bells and whistles I run it because it is stable.  Xen and Hyper-V may be just as stable but I want to see broad industry/community support before I sink some money into them. 

If anybody was at Iforum 3 years ago when every presentor was using
Virtual Server 2005, you know what I am talking about.  I walked out of that confernce  saying that product would never be used in my shop.  As for Citrix Xen they didnt even support Windows hosts a few years ago.  If they think there product is is now cherry,  they need to really push this information out.   The last time I spoke with and SE on Xen Server I wasn't getting warm fuzzies. 

This was all several years ago so I am now willing to re-evalute the situation.   What Citrix needs to remember and Microsoft knows,  if you win the engineers you will win the war.

Guest wrote Re: What Next...
on 09-25-2008 10:52 AM

Now that really had me laughing......but the question is.......how did the Monkeys get there? :)

Brian: I appreciate you, your technical stuff and "what if" scenarios. Just ignore the peanut gallery and keep up the great work!

Citrix, VMWare, MS, and others do not want to be accountable or up front. This site exposes things the software manufacturers do not disclose themseves. It does not let them get away with their propaganda marketing.

Full Disclosure is integrity! Let the Buyer Beware!

Guest wrote Re: What Next...
on 09-25-2008 10:56 AM
Will you promise to reveal your identity and admit how stupid you are if this unlikely event ever materializes and this article proves to be of historic nature?
Guest wrote Biting the hand that feeds you
on 09-25-2008 10:59 AM
Over the past few months, I’ve watched as Brian has spewed more of this garbage into the blogosphere; none of it helping or evolving the community.  I believe we’re starting to witness the flame out of BM just as we’ve quietly watched DAB go from “industry leader” to “industry loser”.  I can only assume that in Brian’s desperation to avoid the same fate, he spreads this filth just to garnish the proceeds from his site sponsors and ads.  Personally, I see you as a liability to the industry as well as the companies within.  I welcome the day that MarkT cuts you off from any inside knowledge and then perhaps finally, all of us with vested interest can watch you crash & burn.
Guest wrote Re: What Next...
on 09-25-2008 11:02 AM
You have my word and I'll reveal how the monkeys got there too.
Guest wrote Re: Biting the hand that feeds you
on 09-25-2008 11:09 AM

I honestly think you're the biggest loser of all. I think this article holds a lot of merit. Brian wrote yet another 'WHAT IF', no-nonsense article, a clear testament to his brilliant thinking. I believe he has had a major hand in mobilizing this community over the years, turning this industry into a 'nice place to live'.

What have you done apart from being jealous and manifesting your hate, Mr. GUEST?

Guest wrote Your Content is excellent - targeting both IT and executive mind share
on 09-25-2008 11:14 AM

Being in an executive position within our business, I find the overall content of Brian's site excellent. Brian is catering to not only the IT intellects for technical knowledge but also to the executives whose primary business focus is not necessarily on the technical nuts and bolts / functionality of software and solutions, but rather, on the core value propositions / opportunities / companies stratetigic positioning now and possibly in the near future, holds. Sure, the topic of this article is a potential hypothetic. However, never say never as this is a cut throat market and executives may make decisions relative to what is best for the business overall. Brian, your thoughts, technical feedback and general appreciation for having the website posted for all to view and interact with is greatly appreciated!! Thanks. I always look forward to your website postings.

Laura Armstrong, VP desktopsites Inc.

Patrick Rouse wrote Great Idea
on 09-25-2008 11:17 AM
I personally and professionally hope this happens, as we (at Quest) would become Microsoft's number one ISV overnight. As for getting Citrix' connection broker, I wouldn't wish that upon anyone, as that is the most horrible and useless piece of crap i've seen (at least from the console perspective). but if VMware's history dictates their future, they would acquire Citrix for XenDesktop, as they already purchased two connection brokers and still have a broker that is "nothing special". Citrix is good for ICA and Ardence, but the administration of any of their products is..... These guys would be perfect for eachother, so i'll start arranging the engagement party and buying the wedding gifts now.